Industry is an intricate environment of many groups of interests, frequently intertwined, but not necessarily bound together by a common objective. We provided media support to an interesting debate in the fuel and energy sector. It was multifaceted –  going on between shareholders and linked companies. It required us to take action as regards crisis communication and media relations.

It was our task to build media argumentation, to coordinate statements and targeted media relations activities. In result the client’s position was thoroughly analysed and presented in media titles of key importance for the sector, which effectively limited the field for media speculations and irrelevant discussions