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Public Relations and Davos 2019
The world is governed by objectives, coordination of their implementation and cohesive thinking. Events such as the World Economic Forum in Davos illustrate this, being best example. Problems contained in the meeting agenda will to a lesser or greater extent become a binding truth, but certainly show what those shaping our reality think. They allow to articulate problems which will focus attention of public opinion, lay premises on which to draw conclusions regarding legislation and offer possibility to shape communication based on real variables, going beyond the marketing speculative bubble.
22/01/2019
Products are the key to build strong reputation of the countries
The nations have competed since ever in the building of their reputation – of the winners, discoverers or craftsmen. The value was added by those qualities, which in the given cultural and historic context, were important for the societies or their aspirations.
29/04/2015Digital picture of the business
The real and virtual worlds are on the convergent course, and in consequence the organisations must attach greater attention to meet the digital expectations of the stakeholders. We want everything, everywhere and at all times, up to date this has been the domain of consumers.
29/04/2015Investor relations yesterday and today
"You can limit yourself just to mandatory reporting, however sooner or later this will mean harder or more costly access to capital or simply lower valuation". Michał Szapiro talking with Łukasz Wójcik, an active investor and former journalist of the Parkiet on the shape of investor relations and basic mistakes in planning IR activities
29/04/2015The papers continue to be on the lead
Anything can be read about the digital media potential – the more so I was attracted by the paper written by MillwardBrown, diagnosing behaviours of the readers of hard copy and digital papers.
29/04/2015In search of PR effectiveness
The myriad of details, which bear upon efficiency of communication, causes a company to easily roll out of control – it does not take much however for some order to appear in the chaos. And animated discussions only serve to emphasise that in the world of marketing much is going on and much is changing.
29/04/2015