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Public Relations and Davos 2019
The world is governed by objectives, coordination of their implementation and cohesive thinking. Events such as the World Economic Forum in Davos illustrate this, being best example. Problems contained in the meeting agenda will to a lesser or greater extent become a binding truth, but certainly show what those shaping our reality think. They allow to articulate problems which will focus attention of public opinion, lay premises on which to draw conclusions regarding legislation and offer possibility to shape communication based on real variables, going beyond the marketing speculative bubble.
22/01/2019
Invest in a corporate brand
Today more than ever before one can say that we are operating in a new reality. Fast pace of changes, unrestricted circulation of information or growing pressure on companies brings a new communication rhythm. In such circumstances new aspects have evolved, which we must factor-in when thinking about the role of a corporate brand.
22/06/2015PRotons 2015 awarded!
Yet other festivities in the sector are over. Competing for this year’s statues were more than 200 persons, trainees, agency practitioners, press spokesmen and representatives of science.
12/06/2018PResidential elections
While reading commentaries, which accompanied the presidential elections, I concluded that there is common ground between the world of politics and Public Relations.
25/05/2015Harlequin from LinkedIn
Bookstore shelves can barely carry the weight of self-improvement books, which change people’s lives over a weekend. How to understand other better, sell better, control emotions better and how to do everything better. Naturally the internet has also succumbed to the overwhelming need for self-improvement, crossing all limits of gold and silver thoughts.
18/05/2015With Rafal Maciaga on today's photography
You’ve been photographing business for a long time now. Over these years have you noticed any significant changes in the approach to corporate photography? What were they? Do you think history will make a full circle or things will move in a new direction?
12/05/2018In the flurry of human data
We have mastered data generation and collection. This is yet another mega trend, which may result to be a huge trap for all those taking shortcuts, if accepted uncritically.
29/04/2015