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Public Relations and Davos 2019
The world is governed by objectives, coordination of their implementation and cohesive thinking. Events such as the World Economic Forum in Davos illustrate this, being best example. Problems contained in the meeting agenda will to a lesser or greater extent become a binding truth, but certainly show what those shaping our reality think. They allow to articulate problems which will focus attention of public opinion, lay premises on which to draw conclusions regarding legislation and offer possibility to shape communication based on real variables, going beyond the marketing speculative bubble.
22/01/2019
PR in mergers and acquisitions
Mergers and acquisitions, due to their significance for organisations, need good communication. A perfectly structured deal flow often counters fear and resistance in the organisation, to ultimately fail. Barriers grow in particular below the top management level.
06/06/2016With Olivier Cimelière on PR trends
In the past you managed the Google communication. How would you determine the difference between being a consultant and an in-house? This is yet another issue, which seems to be ever topical. Some are convinced that only an agency, and others just the opposite. What do you think about it?
27/10/2015Politics, power and influence
How does management differ from power and are Polish managers aware of the difference between these two notions? Or maybe we are followers of Francis Underwood from the House of Cards – we follow our own agendas, governed by emotions and intrigues of the organisations we work in?
15/09/2015System solutions build success
There is no doubt, certainly communication managers should have none, that associations with the corporate brand are one of the biggest assets of an organisation – they determine not only how we perceive its products but also how we see the organisation itself.
03/08/2015Courage first!
Much can be read about the role of qualitative methods in social sciences, marketing and communication. As opposed to the trend for closing the communication world in numbers, they do not define parameters in the form of data, but focus on the comprehension of phenomena.
01/07/2015A bridge between the world of the colossi and sprinters
Everybody loves innovation. Companies want to be innovative. The economy is becoming innovative. Public Relations specialists are positioning their customers as innovators. There has been a lot of innovation in communication itself lately.
26/06/2015