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Public Relations and Davos 2019
The world is governed by objectives, coordination of their implementation and cohesive thinking. Events such as the World Economic Forum in Davos illustrate this, being best example. Problems contained in the meeting agenda will to a lesser or greater extent become a binding truth, but certainly show what those shaping our reality think. They allow to articulate problems which will focus attention of public opinion, lay premises on which to draw conclusions regarding legislation and offer possibility to shape communication based on real variables, going beyond the marketing speculative bubble.
22/01/2019
Who shared the most fake news via Facebook during the US presidential election campaign? Not young users, a study shows.
You’d think sharing fake news on Facebook is something mostly young users would engage in. As it turns out, however, a new study revealed those who were actually most likely to share disinformation were… seniors.
05/02/2019The Spokesperson Who Brought Down the Berlin Wall
At 8PM, the West German broadcaster ARD announced the opening of the borders between the two states. Thousands of Berliners started flocking along the Wall, waiting for the border control points to open.
26/01/2019Newseria Founder Artur Woliński: We Will Launch at Least One New Service This Year
We interviewed Artur Woliński about his company’s plans, the media’s demand for agency-related content and the growing video advertising market.
26/01/2019Walesa and the question of reputation
Suffice two days, one police intervention and a handful of media promises, for the issue regarding Lech Walesa to echo widely in the most important national and international media, to become a subject matter of must in all the possible spaces.
22/03/2016Global economy, wars and corporate communication
The world today is far from resolution of its problems, and the past year brought more question marks than answers. By the same, we can speak about the deepening of phenomena or stagnation rather than a great turnaround. After 2001, reality changed irreversibly, and thereafter subject to transformation are also its actors.
16/02/2016Trends, challenges and technology in PR
What role does technology play in Public Relations? What was the biggest challenge to face in 2015?Top trend in 2016? Answers prepared for MistrzowieDrugiegoPlanu.pl
23/01/2016